Have you invested money in conventional advertising methods?  Neglecting the purchasing power of online customers is a mistake.  More than 70% of online consumers start their quest for a product or service using a search engine.  As a small business, it is critical to be associated with this massive audience.

Have you thought about where your website traffic coming from?  The majority of web traffic is driven by the major commercial search engines: Yahoo!, MSN, Google, and AskJeeves. According to various studies, most people prefer to click on search results rather than sponsored results.  Search engine users tend to trust organic results more than paid ads.  A good position in the search engines can’t be bought in the same way as a banner ad or a sponsored listing.  You can't be hidden away in search listings and expect someone to find you.  Studies have shown that most search engine users don’t click past the first three pages of search results; many don’t even click past the first page if they find what they’re looking for.  Think of your own habits using search engines.  You probably don't look past the first three pages of results, usually limiting the sites you view to links produced on the first page.  If you opt not to use SEO to gain prime position, you can bet your competitors are.

Talk to your Effiia representative about adding SEO to your web design package.

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